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— Why WARE · A note on what we built, and why

The case against the cling film box.

A flimsy carton. A serrated metal strip that never quite cuts. Sheets that tear off crooked, stick to themselves, and end up in the bin half-used. Most kitchen tools get this small, daily moment wrong — so we built one that doesn't.

Founded
2023 · London
Hero product
Refillable Dispenser
Materials
PVC-free · BPA-free
Built to
Refill, not replace
01The problem
What's actually wrong

Cling film is a small frustration. Multiplied by every kitchen.

Most households go through 30+ supermarket boxes a year. The film tears. The blade dulls. The box collapses. The whole thing ends up under the sink with the recycling that doesn't quite get recycled.

It seems trivial until you look at the totals. The UK throws away an estimated 1.2 billion metres of cling film every year, most of it PVC, almost none of it recyclable. The cardboard boxes pile up. The serrated edges go to landfill.

And the daily experience is worse than it should be. You pull, the film bunches. You push, the box flexes. You finally tear a sheet, and it sticks to itself before you can use it. Three seconds becomes thirty.

A kitchen tool you fight with isn't a tool. It's friction.

We didn't set out to fix every kitchen problem. We picked one — the one that quietly annoys most people, every day, and that the industry has been content to leave broken for decades.

— The Starter Kit · 50m PVC-free · ships in 1 working day

Worth holding onto.

One weighted dispenser. Two 50-metre PVC-free refills. Enough to last most kitchens 8–12 months. Built to refill, not replace.

How it works
Cling Film Starter Kit

Cling Film Starter Kit

Refillable dispenser + 2 × 50m PVC-free refills

£24.99 £29.99Save 16%

Free UK shipping

On orders over £25

30-day returns

No questions asked

Lifetime warranty

On the dispenser body

4.8 ★ rated

2,400+ kitchens